Celebrating Ratification of the 21st Amendment

Posted on Friday, Dec 05 2014 - 12:00 am

We hope you imbibed just a little today, if only to celebrate the 81st anniversary of the ratification of the 21st Amendment, which in turn repealed the18th Amendment. This brought an end to the era of national Prohibition of alcohol in America. Oh wait, didn't you know? We'll wait while you grab a bottle and pour yourself a little drink.

After the repeal of the 18th Amendment, some states continued Prohibition by maintaining statewide temperance laws. Mississippi, the last dry state in our Union, ended Prohibition in 1966. However, to this day, we are still unable to ship wine direct to consumer to the state of Mississippi (as well as Arkansas, Alabama and Massachusets). It's so silly really. They need to get over it.

And Jeff found us a fun little fact: During prohibition in the United States, grape juice concentrate manufacturers figured out a thing or two about marketing. They put a warning label on their product telling customers to be very careful not to mix the concentrate with water, put it in a jug, and place it “away in a cupboard for twenty days” because it would then turn into wine. Wouldn’t want that. Awesome no?

Anyway, grab that glass of wine and make a toast. Here's to you!! 





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